About us

Founded in 2011 by Alessandro Profumo and Isidoro Lucciola, Appeal Strategy & Finance is an independent strategic and financial advisory firm built on decades of executive leadership, board-level experience and a distinguished track record in investment banking, corporate finance and business transformation.

We advise corporations, financial institutions, investors, entrepreneurs and public sector organizations in Italy and internationally, helping them define strategic direction, execute complex transactions and create sustainable long-term value.

Our expertise covers the full spectrum of strategic and financial advisory services, including mergers and acquisitions, corporate finance, restructuring, capital raising and special situations. We support clients throughout the entire transaction lifecycle, advising on domestic and cross-border acquisitions and divestitures, mergers, joint ventures, public takeover offers, valuations and fairness opinions, spin-offs, leveraged buyouts (LBOs), management buyouts and buy-ins (MBOs/MBIs), financing and refinancing, alternative funding solutions, capital structure optimization and shareholder value creation.

Alongside transaction advisory, we assist companies in developing sustainability and ESG strategies that integrate responsible business practices with financial performance, competitiveness and long-term resilience.

Our philosophy is founded on independence, senior-level commitment and close client collaboration. By combining strategic vision, financial expertise and hands-on execution, we deliver pragmatic, tailor-made solutions designed to address complex challenges and support every stage of corporate growth and transformation.