What We Do

Appeal Strategy & Finance is an independent advisory firm focused on strategic and financial advisory, founded in 2011 by Alessandro Profumo and Isidoro Lucciola, managers with solid background, skills and relationships developed in their previous work experience in financial institutions, international companies and advisory firms. The activity focus is to support companies in creating sustainable value and growth, providing them with suitable strategies and action plans to build up critical mass and international presence. We provide a wide range of investment banking services to companies and institutions through a highly experienced team based in Milan with a special focus on M&A (including advice in acquisitions and divestments, domestic and cross-border, mergers, joint ventures, public takeovers, valuations and fairness opinions, spin-offs, leverage buy-outs and management buy-outs and buy-ins), debt advisory (financing and refinancing, alternative fund-raising and financial structure optimization) and strategic advisory.
Appeal Strategy & Finance is a company of L&P Investimenti group.

We provide advisory services with a quality we believe no other independent firm can match. Our client relationships are built on trust and discretion.


We operate independently, exclusively in the interests of our clients.


We maintain the highest ethical standards in everything we do.

Dynamism & Innovation

We are open to new ideas and committed to introduce innovative thinking and creative solutions.

Long Term Relationships

We aim to create long-term relationship with our clients, avoiding short-term and speculative deals.

Appeal Strategy & Finance team leaders.

Isidoro Lucciola

CEO of Appeal Strategy & Finance, he is founder and Chairman of Lucciola & Partners and Chairman of Loan Agency Services and Factor@work.

Previously he was Equity Partner of Value Partners, the largest independent Italian management and IT consulting group, and Head of VP Finance.

From 1999 to 2001 he was Managing Director and Chief Financial Officer of Grapes Communications, the Dutch holding company controlling a large alternative telecommunications group. From 1998 to 1999 he was Chief Financial Officer and Head of Corporate Development of Acea, the largest Italian water company and the second largest Italian electricity distributor. From 1994 to 1998 he was Assistant to the Chief Executive Officer and Executive Director of Mediocredito Centrale (today Unicredit Mediocredito Centrale), a development bank entirely owned by the Italian Treasury. From 1989 to 1994 he was Vice President of Chemical Bank (today JP Morgan Chase) and European head of project finance and ECA’s multi-sourcing finance advisory teams, working in New York, London and Milan. From 1986-1989 he was Contract Manager of Snamprogetti (today Eni Saipem).


Alessio Turco

Partner of Appeal Strategy & Finance.
With more than 20 years of experience, Alessio acquired deep skills in the corporate finance and debt advisory, both on borrower and lender side, in international and local projects. Alessio has also a wide experience as CFO of listed companies. He was previously: (i) Associate Partner of PwC Advisory (2016-2017 – Corporate finance & Business Recovery Service), Managing Partner of Lucciola & Partners (2007-2016- Strategic and financial advisory), Chief Financial Officer of Eems Group (2004-2007 – Listed Company-Semiconductor and renewable energy) and Head of Finance of Lottomatica Group (2000-2004 – Listed Company-Gaming and entertainment).


If you are interested in working at Appeal Strategy & Finance, please send your CV to: staff@appealpartners.eu Including the authorization to use personal data in compliance with General Data Protection Regulation (GDPR).